All important information at a glance. That is the idea of the BMW Head-Up Display.
The extra equipment that debuted in jet fighters was now also available in the most popular model of BMWs car range, namely the 3 Series.
To showcase the various improvements for the customers, we developed a series of “short stories” for all the situational benefits. Instead of letting the user navigate through a series of menus, we led him through the chapters by a simple but slick scroller.
In this way, we followed the same approach as the real device, as we used the foreground in order to display all the necessary information and make them float on top of every visual impression. A great show for all the goodness that lies beyond the mere technical function.