• Project: BMW i. Life Drive Concept iPad Application
• Date: August 2011 - September 2011
• Client: BMW Group
• Contractor: BMW Group
• Partner: yellow design, cologne (Concept and Design)

The BMW i. Life Drive application is an interactive tool aiming to explain the integrated car-chassis concept for future electric mobility. The intention was to showcase how BMW covered every aspect in comfort, security and driving experience in their BMW i. cars through one single concept.

You take the idea of Life Drive as the central point, put one shape made from aluminum and one out of carbon fiber around it, pull them all together – et voilà – form one of the new concept cars: the BMW i3 or i8.

Three times thirty handcrafted line drawings were used to smoothly transition the user’s steps going from nothing to a complete car.