• Project: BMW i. Mobility Services
• Date: August 2011 - September 2011
• Client: BMW Group
• Contractor: BMW Group
• Partner: yellow design, cologne (Concept and Design)

Cars with phones are something you are already familiar with from the last century. Cars with internet access aren’t uncommon anymore, either. Accordingly, BMW i. cars need to come up with a whole series of features, trying to connect the good of all three worlds – namely mobile-phone apps that offer on-demand services with a focus on urban lifestyle and mobility.

In the corresponding iPad application, by tilting the tablet you’re lead through a series of animated picture stories, which showcase already existing and future apps. Depending on your selection, the focus will vary from lifestyle to mobility.