BMW xDrive

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  • Project: BMW xDrive
  • Date: June 2011 - September 2011
  • Client: BMW AG, Munich
  • Partner: MKT AG
  • Location: Frankfurt

The idea of the xDrive exhibit is to create a realistic impression of a high dynamic drive on a display to explain BMW’s xDrive Technology.

We achieved this goal by bringing together two contrary and usually independent movements – The animated route on the display and the robot moving a car on that animation. Notably are the smooth movements of the robot.

The user can choose a particular xDrive model for the demonstration. An additional slow-motion mode substantiates the user experience by explaining in which situation which axis gets which amount of force.

To intensify the user involvement we added a randomly appearing Button, so the user can “scare” the robot by sliding a massive sign into his stage. Watch the video to see his reaction.

The BMW Experience Exhibits projects was awarded the Red Dot Design Grand Prix 2012, ADC Silver 2013 and the German Design Award 2014.

The MESO Team: Sebastian Oschatz, David Brüll, Katharina Mayrhofer, Jens Anschütz, Katrin Schacke, Nikos Mechanezidis, Friedrich Söllner

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