Germany has gone crazy for football in 2006, world has gone crazy for football in 2006, Kinder Pinguí has gone crazy for football in 2006. Lest fans went outside with- out the right outfit to party football and themselves, Kinder Pinguí raffled personalized football shirts with custom-made imprints of name and number. Building a micro site to promote the raffle was when we came into play. Players had to allocate football meta- phors to Kinder Pinguí comic figures in our Flash appli- cation. Finding out which idiom belongs to which image was fun to riddle. The drawings were so differentiated that Ferrero distributed them as stickers on Kinder Pinguí packaging. Once the riddle has been solved and with a bit of luck one was able to win his personalized football shirt. Olé olé!